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MICA Market Research and Data Analytics Review (and more)

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MICA Market Research and Data Analytics Review

MICA (ACPMRDA) Advanced Certificate Program in Market Research & Data Analytics

MICA Data Analytics Details
Course offered Advanced Certificate Program in Market Research & Data Analytics
Stream Introduction to Multivariate Data Analytics, Spreadsheet Modelling, etc.
Duration 11 Months
Fee of course (INR) 100,000
Accreditation AICTE & NBA
Entrance exam No
Work ex required No
Eligibility Bachelor’s Degree (10+2+3 system)
Admission Help Click here

Quick Links for Reference


MICA is a Premier Management School for Marketing, Communication, and Creativity. Established in 1991, MICA is an autonomous, non-profit institution offering a wide range of academic programmes. They currently provide their students with:

  • PGDM-C: Post Graduate Diploma in Management – Communications
  • PGDM: Post Graduate Diploma in Management
  • PGCP-CCC: Post Graduate Certificate Program in Crafting Creative Communication
  • FPM: Fellow Programme in Management

MICA institute along with their experience in the field of education have made sure to adapt along with the change of time & thus improving-adapting their syllabus & academic structure. If you wish to learn more you could also check out this Wikipedia Link

Course Objectives

When the world’s biggest superpowers are running after this word “Data” we can undoubtedly say that Now “Data” is the new word for “Power”. From small startup cabins to the biggest in the league, “Data” is required to make them narrate the past present & future of the company but, to reach perfect data their needs to be APT Market research. Research that decodes those turfs in the graph that others are not able to comprehend & that is exactly where this course.

Advanced Certificate in Market Research & Data Analytics comes into the picture 

You learn with Hands-on experience on How to follow this process of 1st conducting proper market research & then understanding how the results can be used in your favour. These generated options & strategies are then used by the respective company/team to better plan their upcoming session. Its uses are enormous i.e. from client meetings to marketing campaigns

Let us try to simply understand the course structure. It is divided into these 8 sub-parts. The 1st four deal with the early stages of the career that you are training for, these include:

  1. Introduction to Market Research & Business Analytics
  2. (Is divided into 4 sub-courses & it is recommended that you stay focused in all of these as they hold some of the key basic bullets that are required for the next topics) These 4 are –
    1. A Descriptive Analytics
    2. Introduction to Probability & Probability Distributions
    3. Introduction to Basic Inference
    4. Introduction to Advanced Inference
  3. Spreadsheet Modelling
  4. Introduction to Multivariate Data Analytics

Now, once a student has understood the basic foundations of this specialization you will have a more practical & hands-on experience with your remaining topics. There will be more Market-Strategies & mainly the focus will be on how to take the steps into Data Analysis. The next 4 are:

  1. Time Series Models in Business
  2. Machine Learning Techniques: Supervised & Unsupervised Learning Techniques
  3. Introduction to Prescriptive Analytics
  4. Emerging Trends in Market Research

It has been clearly suggested by Alumni

Course Type

It is a Part-Time course & allows students to continue their respective jobs without any issues.


MICA holds accreditations by

  • AICTE – All India Council for Technical Education
  • NBA – National Board of Accreditation


Students can complete their courses in just  11 months.

Admission Process & Eligibility Criteria

  • Admission to  ACPMRDA will require a  Bachelor’s Degree (10+2+3 system) or any equivalent  in any discipline recognized by the Association of Indian Universities (AIU)
  • If you are appearing towards your final examinations towards any bachelor’s degree (or any other equivalent) are also eligible.
  • MICA also adds something more for you. If you demonstrate aptitude for expressing, assessing, and/or conceiving ideas that really prove worthy in the field of business, you can actually improve your chances of being selected as MICA gives a preference to the students who take this course as a passion, not just a degree.
  • Now if you wish to know more about the Admission Process please do feel free to connect with our team. We understand that every small doubt can make a huge difference in choosing the right college for your team :)


The core study will be obviously done via Live Lectures & this will be proceeding via a step-by-step approach wherein the beginning you will understand theoretical concepts which will then be followed by case studies.

Later in the course, you will be having a hands-on approach. Students will also be learning  SPSS & SAS, including writing SAS code.

Periodical Assessments & Assignments are conducted on a regular basis to make sure that the students are up-date with the concepts which are being taught.

Fee Structure

If you wish to pursue this course then the total fee is INR 1,00,000/- + GST and If you are an International Student then it is USD 2,200/-

Below is the division of your respective amounts:

MICA Data Analytics Fee Details
Term 1 (During Registration) Rs. 30,000/- + Tax / USD 700
Term 2 Rs. 20,000/- + Tax / USD 400
Term 3 Rs. 20,000/- + Tax / USD 400
Term 4 Rs. 25,000/- + Tax / USD 550

The institution has clearly mentioned that Post Dated Checks are mandatory.

Loan / Scholarships

Team MICA does believe in providing their deserving students with appreciating Scholarships & ease of Loans. They are solely based on a student’s overall academic performance & their family income. Scholarships can amount up to 25% of the annual fees per student in their respective programmes.

They currently state to be having special ease-provisions for

  • PGD-M(C)
  • PGDM & their 1-year course

Batch Profile

Students belonging from the below fields are generally the core strength of the DA&V batch:

  • Business
  • Marketing
  • Research
  • Journalism

If you are a student who has a deep interest in

  • Analyzing Plans or Strategies,
  • Curious about Solving a Given Issue by using the Data In-Hand
  • & are eager to understand new technologies

Then this is an apt course for you!


MICA makes sure to provide their students with various work opportunities on

  • Live Projects
  • Internships

Along with this MICA also hosts a number of Strategical Tests to make sure that the students are up to date with the different types of Placement Tactics that Companies generally use. You can also find a detailed overview of Placements of Batches 2017-18 … 2022-22 by going over the provided PDF’s

Helpful Courses

Students who pursued Data Analytics and Visualisations have a strong recommendation towards the below Graduate Courses which are available at MICA:

  • Business of Art & Design
  • Product Management
  • UX Design

If you wish to know more about various other career opportunities at MICA, click here

Recognition & Awards

MICA has won tons of Prestigious Awards. Not just that even the faculty members of MICA have bagged many achievements in their arsenal. A few of them are –

  • 1st at IBDA Award for Creativity in Dubai
  • 1st at IIMA’s Annual MarketingEvent
  • L’Oreal Brandstorm 07
  • AIMS International Outstanding Woman Management Researcher Award 2012 & many more…

If you wish to check the complete list of achievements please do click here

Contact Details

Our team here at MBAGlue provides completely FREE OF COST  Education consultancy. If you wish to clear your queries regarding any of the info mentioned in this Blog all you have to do is:


MICA, Ahmedabad, Telav – Ghuma Rd, Shela, Gujarat 380058 or you can check the exact location of MICA’s Core Institution by clicking here. 

Frequently Asked Questions

Q1: Does MICA promote interactions among students or will they be more focused on the class syllabus?

Ans: Faculties of MICA are instructed to always promote inter-class sessions be it offline or online classrooms. The focus is always towards a more real-world experience for the students.


Q2: If I am taking online classes what should be my approach to be recruited during placements?

Ans: For the students who are attending online sessions or are unable to come to the campus due to valid reasons the university organizes teleconferencing sessions so that they are able to approach these campuses from the comfort of their homes.

Q3: What are the various methods of recruiting students used by the companies?

Students can be recruited by:

  • A two-month full-time summer internship
  • Experienced / Lateral positions
  • Full-time positions

If you have any questions, please ask us here – we answer every single query of students.

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